Strategic Choice and Data Envelopment Analysis: Comparing Computers across Many Attributes

Authors

John Doyle, School of Management, University of Bath BA7 2AY, UK
Rodney Green, School of Management, University of Bath BA7 2AY, UK

Document Type

Research Article

Abstract

A linear programming approach (Data Envelopment Analysis) is described to determine the relative merits of a set of multi-input, multi-output systems, in which more output for less input is considered good. The method is applied to benchmarks of microcomputers, and is contrasted with a multiple regression analysis of the same data. It is also argued that the essence of two opposing strategic outlooks can be captured within the method.

DOI

10.1177/026839629400900107

Recommended Citation

Doyle, John and Green, Rodney (1994) "Strategic Choice and Data Envelopment Analysis: Comparing Computers across Many Attributes," Journal of Information Technology: Vol. 9: Iss. 1, Article 7.
DOI: 10.1177/026839629400900107
Available at: https://aisel.aisnet.org/jit/vol9/iss1/7