Digital Innovation and Institutional Entrepreneurship: Chief Digital Officer Perspectives of their Emerging Role

Authors

Sanja Tumbas, IESE Business School, University of Navarra, Barcelona, Spain;Follow
Nicholas Berente, Terry College of Business, University of Georgia, Athens, GA, USA;
Jan vom Brocke, Institute of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

Document Type

Research Article

Abstract

In this study, we explore the role of Chief Digital Officer (CDO) through the perspectives of CDOs in thirty-five organizations. In enacting their emerging role, CDOs must navigate the existing institutionalized context of established information technology (IT) roles and respective jurisdictional claims. We find that CDOs intentionally draw on the term “digital” to distance themselves from existing executive roles in order to gain legitimacy. CDOs as institutional entrepreneurs take a focal role in both: (1) articulating and developing the emerging “digital” logic of action and (2) enacting this digital logic through strategies such as grafting, bridging, and decoupling to navigate tensions between the existing and emerging approaches to innovation with digital technologies.

DOI

10.1057/s41265-018-0055-0

Recommended Citation

Tumbas, Sanja; Berente, Nicholas; and Brocke, Jan vom (2018) "Digital Innovation and Institutional Entrepreneurship: Chief Digital Officer Perspectives of their Emerging Role," Journal of Information Technology: Vol. 33: Iss. 3, Article 2.
DOI: 10.1057/s41265-018-0055-0
Available at: https://aisel.aisnet.org/jit/vol33/iss3/2