Context is king! Considering particularism in research design and reporting

Authors

Robert M Davison, Department of Information Systems, City University of Hong Kong, Kowloon, Hong KongFollow
Maris G Martinsons, Department of Management, City University of Hong Kong, Kowloon, Hong Kong

Document Type

Other

Abstract

We aim to raise awareness of context by examining its role in empirical research. We apply the dichotomy of universalism and particularism, and discuss the interaction of theory and culture in order to consider the scope of validity for research findings and conclusions. We illustrate our arguments by referencing three cases, each of which has contextual inadequacies. We aim to discourage the conduct of research, and acceptance of papers, that falsely implies universalism, relies on convenient samples or ignores indigenous constructs. We offer specific prescriptions for authors, editors and reviewers to help ensure that both the research context and scope of validity are adequately communicated and understood.

DOI

10.1057/jit.2015.19

Recommended Citation

Davison, Robert M and Martinsons, Maris G (2016) "Context is king! Considering particularism in research design and reporting," Journal of Information Technology: Vol. 31: Iss. 3, Article 1.
DOI: 10.1057/jit.2015.19
Available at: https://aisel.aisnet.org/jit/vol31/iss3/1