Big Data: Extending the Business Strategy Toolbox

Authors

Stephanie L Woerner, Center for Information Systems Research (CISR), MIT Sloan School of Management, Cambridge, USA
Barbara H Wixom, Center for Information Systems Research (CISR), MIT Sloan School of Management, Cambridge, USA

Document Type

Other

DOI

10.1057/jit.2014.31

Recommended Citation

Woerner, Stephanie L and Wixom, Barbara H (2015) "Big Data: Extending the Business Strategy Toolbox," Journal of Information Technology: Vol. 30: Iss. 1, Article 6.
DOI: 10.1057/jit.2014.31
Available at: https://aisel.aisnet.org/jit/vol30/iss1/6