New Games, New Rules, New Scoreboards: The Potential Consequences of Big Data

Authors

M Lynne Markus, Bentley University, Boston, USA

Document Type

Other

DOI

10.1057/jit.2014.28

Recommended Citation

Markus, M Lynne (2015) "New Games, New Rules, New Scoreboards: The Potential Consequences of Big Data," Journal of Information Technology: Vol. 30: Iss. 1, Article 5.
DOI: 10.1057/jit.2014.28
Available at: https://aisel.aisnet.org/jit/vol30/iss1/5