Implementation of Collaborative E-Supply-Chain Initiatives: An Initial Challenging and Final Success Case from Grocery Retailing

Authors

Katerina Pramatari, Department of Management Science and Technology, Athens University of Economics & Business, Athens, Greece;Follow
Theodoros (Theos) Evgeniou, INSEAD, Fontainebleau, France
Georgios Doukidis, Department of Management Science and Technology, Athens University of Economics & Business, Athens, Greece;

Document Type

Case

Abstract

We discuss the challenges of implementing an Internet-based platform for creating collaborative supply chains using a case study in the retail sector. The case presents how an Internet-based collaboration platform was implemented to address the strategic issue of increasing shelf availability and customer service in grocery retailing, an issue that has emerged as one of the major confrontations for the whole sector over the past years. The case presented shows the challenges of executing such strategic collaborative supply-chain initiatives which, although arguably beneficial, can be hindered by IT adoption failures. A longitudinal view of the case is presented, from an initial pilot back in 2001 to the final success in 2005. We discuss the particular challenges of the execution of Internet-enabled collaborative supply-chain initiatives as well as possible managerial actions through a simple framework we develop based on the lessons from the case.

DOI

10.1057/jit.2008.11

Recommended Citation

Pramatari, Katerina; Evgeniou, Theodoros (Theos); and Doukidis, Georgios (2009) "Implementation of Collaborative E-Supply-Chain Initiatives: An Initial Challenging and Final Success Case from Grocery Retailing," Journal of Information Technology: Vol. 24: Iss. 3, Article 6.
DOI: 10.1057/jit.2008.11
Available at: https://aisel.aisnet.org/jit/vol24/iss3/6