The Diffusion of Ip Telephony and Vendors’ Commercialisation Strategies

Authors

Ioanna D Constantiou, Department of Informatics, Copenhagen Business School, Frederiksberg, Denmark;Follow
Anastasia Papazafeiropoulou, School of Information Systems and Mathematics, Brunei University, Uxbridge, UK;
Yogesh K Dwivedi, School of Business and Economics, Swansea University, Swansea, UK

Document Type

Research Article

Abstract

The Internet telephony (IP telephony) has been presented as a technology that can replace existing fixed-line services and disrupt the telecommunications industry by offering new low-priced services. This study investigates the diffusion of IP telephony in Denmark by focusing on vendors’ commercialisation strategies. The theory of disruptive innovation is introduced to investigate vendors’ perceptions about IP telephony and explore their strategies that affect the diffusion process in the residential market. The analysis is based on interview data collected from the key market players. The study's findings suggest that IP telephony is treated as a sustaining innovation that goes beyond the typical voice transmission and enables provision of advanced services such as video telephony.

DOI

10.1057/jit.2008.29

Recommended Citation

Constantiou, Ioanna D; Papazafeiropoulou, Anastasia; and Dwivedi, Yogesh K (2009) "The Diffusion of Ip Telephony and Vendors’ Commercialisation Strategies," Journal of Information Technology: Vol. 24: Iss. 1, Article 3.
DOI: 10.1057/jit.2008.29
Available at: https://aisel.aisnet.org/jit/vol24/iss1/3