The Hospitality Metaphor as a Theoretical Lens for Understanding the ICT Adoption Process

Authors

Amarolinda Zanela Saccol, Postgraduate Program in Business Administration, University of Vale do Rio dos Sinos (UNISINOS), São Leopoldo, Brazil;Follow
Nicolau Reinhard, School of Economics, Business Administration and Accounting (FEA), University of Sao Paulo (USP), Sao Paulo, Brazil

Document Type

Research Article

Abstract

The Hospitality Metaphor proposed by Ciborra represents an alternative view to the traditional models that describe the process of adopting information and communication technologies (ICT). This Metaphor helps us in considering social, behavioral and existential elements related to the adoption process, offering a critical and dialectical view of it. In this paper, we review the philosophical and methodological basis of this Metaphor and its main statements. We also apply it in analyzing a case of mobile ICT adoption. The application of the Hospitality Metaphor enables a clear understanding of this process as an incremental and open one in which social, existential and ‘mundane’ issues play a major role, and where technology reveals its dubious character, leading to unplanned results.

DOI

10.1057/palgrave.jit.2000067

Recommended Citation

Saccol, Amarolinda Zanela and Reinhard, Nicolau (2006) "The Hospitality Metaphor as a Theoretical Lens for Understanding the ICT Adoption Process," Journal of Information Technology: Vol. 21: Iss. 3, Article 4.
DOI: 10.1057/palgrave.jit.2000067
Available at: https://aisel.aisnet.org/jit/vol21/iss3/4