DCXNET: E-Transformation at DaimlerChrysler

Authors

Arnd Klein, smart gmbh, Information Technology Management smart, Böblingen, Germany
Helmut Krcmar, Faculty of Informatics, Technical University Munich, Chair for Information Systems, Garching, GermanyFollow

Document Type

Case

Abstract

In 1999, the automotive industry was in a difficult situation: overcapacity and customer demand for faster delivery and better service drove executives to explore the potential business value of the internet. The authors provide a teaching case, which is based on an analysis of the DCXNET initiative which bundled all e-business actions taken by DaimlerChrysler to exploit the opportunities of this then new technology. The teaching case describes the strategic planning process for e-business at DaimlerChrysler, resulting organizational structures and an outline of the components of DCXNET. Furthermore, the authors provide results of the initiative, success factors and lessons learned.

DOI

10.1057/palgrave.jit.2000047

Recommended Citation

Klein, Arnd and Krcmar, Helmut (2006) "DCXNET: E-Transformation at DaimlerChrysler," Journal of Information Technology: Vol. 21: Iss. 1, Article 4.
DOI: 10.1057/palgrave.jit.2000047
Available at: https://aisel.aisnet.org/jit/vol21/iss1/4