E-Business Transformation at the Crossroads: Sears’ Dilemma

Authors

C Ranganathan, University of Illinois at Chicago, Chicago, IL, USAFollow
Analini Shetty, University of Illinois at Chicago, Chicago, IL, USA
Gayathri Muthukumaran, University of Illinois at Chicago, Chicago, IL, USA

Document Type

Case

Abstract

This teaching case discusses the challenges facing Sears, Reobeck and Co., a leading retailer in United States, in its efforts to transform itself into an effective brick-and-click organization. In face of intense competition from other retailers and online e-tailers, Sears has continually expanded its online efforts in e-business transformation. This case traces the key e-business initiatives taken by Sears and highlights significant managerial challenges that were encountered during the formulation and execution of an effective e-business transformation strategy. The case presents the issues faced by a new CIO who had taken over the technology and e-business affairs at Sears at the end of 2002.

DOI

10.1057/palgrave.jit.2000009

Recommended Citation

Ranganathan, C; Shetty, Analini; and Muthukumaran, Gayathri (2004) "E-Business Transformation at the Crossroads: Sears’ Dilemma," Journal of Information Technology: Vol. 19: Iss. 2, Article 3.
DOI: 10.1057/palgrave.jit.2000009
Available at: https://aisel.aisnet.org/jit/vol19/iss2/3