Journal of Information Technology
Document Type
Research Article
Abstract
This paper reviews the diverse forms taken by electronic commerce and the varied perspectives taken by observers to analyse it. Nine case studies are used to develop a taxonomy of electronic commerce implementations. Three trends in the emergence of electronic commerce are identified: a change in emphasis from competitive advantage towards the gaining of sector-wide improvements in efficiency and effectiveness, the formation of electronic markets, and a process of incremental rather than radical development within communities.
DOI
10.1177/026839629601100206
Recommended Citation
Graham, Ian; Spinardi, Graham; and Williams, Robin
(1996)
"Diversity in the Emergence of Electronic Commerce,"
Journal of Information Technology: Vol. 11:
Iss.
2, Article 6.
DOI: 10.1177/026839629601100206
Available at:
https://aisel.aisnet.org/jit/vol11/iss2/6