Abstract

Due to the current digital transformation, even traditional companies are subject to fundamental reorganization. Therefore, the automotive industry, especially vehicle manufacturers, is undergoing a transformation process from offering goods and related services to offering data- and analytically-supported services that meet customers' needs. Though this transformation is already in progress, little is known about the current actors, data flow and collaboration in service development. To improve the understanding, our paper analyses both the actors and the role of vehicle sensor data from an ecosystem perspective. We first apply a literature analysis, which is then enriched with results from expert interviews. Eleven experts are involved in the latter, including representatives of service providers, authorities, data market providers, research institutions and vehicle manufacturers. By combining both results we gain relevant actors in the ecosystem as well as their relationships, data flows and services. Our results thus provide a fundamental understanding of data-driven service ecosystems in the automotive domain and form the basis for future IS research on (big) data flows and analytics within such ecosystems.

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Understanding Data-driven Service Ecosystems in the Automotive Domain

Due to the current digital transformation, even traditional companies are subject to fundamental reorganization. Therefore, the automotive industry, especially vehicle manufacturers, is undergoing a transformation process from offering goods and related services to offering data- and analytically-supported services that meet customers' needs. Though this transformation is already in progress, little is known about the current actors, data flow and collaboration in service development. To improve the understanding, our paper analyses both the actors and the role of vehicle sensor data from an ecosystem perspective. We first apply a literature analysis, which is then enriched with results from expert interviews. Eleven experts are involved in the latter, including representatives of service providers, authorities, data market providers, research institutions and vehicle manufacturers. By combining both results we gain relevant actors in the ecosystem as well as their relationships, data flows and services. Our results thus provide a fundamental understanding of data-driven service ecosystems in the automotive domain and form the basis for future IS research on (big) data flows and analytics within such ecosystems.