Event Title

A Characterization of Culture Change in the Context of Digital Transformation

Presenter Information

Eva Hartl, LMU MunichFollow

Abstract

Managing cultural change is crucial for the success of digital transformation. Yet while previous research acknowledges the importance of organizational culture for digital transformation, the majority of research remains largely silent on the specifics of culture change in the context of digital transformation and its management. We aim to gain first insights into the specifics of digital culture change and derive a characterization along four dimensions of change stemming from organizational transformation literature. Following a qualitative multiple-case study approach, we investigated digital culture change programs of 11 firms. Digital culture change is found to be characterized by a disrupted, constantly changing environment and an increased importance as well as intensified application of digital technologies. With this research, we contribute to digital transformation literature by providing first insights and deriving a characterization of digital culture change as theoretical basis for future research.

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A Characterization of Culture Change in the Context of Digital Transformation

Managing cultural change is crucial for the success of digital transformation. Yet while previous research acknowledges the importance of organizational culture for digital transformation, the majority of research remains largely silent on the specifics of culture change in the context of digital transformation and its management. We aim to gain first insights into the specifics of digital culture change and derive a characterization along four dimensions of change stemming from organizational transformation literature. Following a qualitative multiple-case study approach, we investigated digital culture change programs of 11 firms. Digital culture change is found to be characterized by a disrupted, constantly changing environment and an increased importance as well as intensified application of digital technologies. With this research, we contribute to digital transformation literature by providing first insights and deriving a characterization of digital culture change as theoretical basis for future research.