Abstract
We present a single embedded case study of a textile value co-creation (VCC) network, investigating the role of information technology (IT) for this process-oriented and knowledge-driven domain. The research question how companies should adapt their processes to facilitate an overarching VCC process in their network and how IT can be leveraged to support these adaptations is addressed. We formulate four propositions to facilitate VCC in the examined network and derive concrete recommendations for adaptations in our case. The case study leads to the insights: (1) Service innovation in the textile industry is the key to worldwide competitive advantages for the German textile industry, (2) knowledge and expertise are the most valuable resources in the network, (3) communication and knowledge-sharing between network actors is key to network success, and (4) heterogeneous and isolated IT landscapes within the network hinder efficiency and innovation.
Recommended Citation
Hönigsberg, Sarah and Dinter, Barbara, "Network Value Co-Creation Goes Digital – a Case Study" (2019). AMCIS 2019 Proceedings. 7.
https://aisel.aisnet.org/amcis2019/adv_info_systems_research/adv_info_systems_research/7
Network Value Co-Creation Goes Digital – a Case Study
We present a single embedded case study of a textile value co-creation (VCC) network, investigating the role of information technology (IT) for this process-oriented and knowledge-driven domain. The research question how companies should adapt their processes to facilitate an overarching VCC process in their network and how IT can be leveraged to support these adaptations is addressed. We formulate four propositions to facilitate VCC in the examined network and derive concrete recommendations for adaptations in our case. The case study leads to the insights: (1) Service innovation in the textile industry is the key to worldwide competitive advantages for the German textile industry, (2) knowledge and expertise are the most valuable resources in the network, (3) communication and knowledge-sharing between network actors is key to network success, and (4) heterogeneous and isolated IT landscapes within the network hinder efficiency and innovation.