Start Date
16-8-2018 12:00 AM
Description
Social media is designed to support interpersonal communication via Internet-based platforms. Despite the popularity of social media sites, social media providers have been trapped in difficult situations because of users’ discontinuance behavior in the past several years. This study aims to provide an explanation of the social media discontinuance behavior. Regret, which is an aversive emotional reaction elicited by a discrepancy in the outcome values of chosen versus unchosen actions, is introduced to predict discontinuance intention. Regret is hypothesized to be influenced by negative aspects of social media use, that include social surveillance, cyberbullying victimization, information overload, and narcissism of others. Regret can further influence dissatisfaction and discontinuance intention. In addition, the relationship between negative aspects of social media and regret is moderated by privacy control, valence of using social media, and tie strength. \
Recommended Citation
Huang, Ziyue and Palvia, Prashant, "Do You Regret Using Social Media? Understanding the Role of Dark Side of Social Media in Regret and Discontinuance Behavior" (2018). AMCIS 2018 Proceedings. 10.
https://aisel.aisnet.org/amcis2018/TREOsPDS/Presentations/10
Do You Regret Using Social Media? Understanding the Role of Dark Side of Social Media in Regret and Discontinuance Behavior
Social media is designed to support interpersonal communication via Internet-based platforms. Despite the popularity of social media sites, social media providers have been trapped in difficult situations because of users’ discontinuance behavior in the past several years. This study aims to provide an explanation of the social media discontinuance behavior. Regret, which is an aversive emotional reaction elicited by a discrepancy in the outcome values of chosen versus unchosen actions, is introduced to predict discontinuance intention. Regret is hypothesized to be influenced by negative aspects of social media use, that include social surveillance, cyberbullying victimization, information overload, and narcissism of others. Regret can further influence dissatisfaction and discontinuance intention. In addition, the relationship between negative aspects of social media and regret is moderated by privacy control, valence of using social media, and tie strength. \