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Presenter Information

Hosea Ofe, Umea UniversityFollow

Start Date

16-8-2018 12:00 AM

Description

Digital platforms facilitate interactions across distinct groups of users, gaining value from the number of users adopting it through network effects. A key concern is how to scale the platform’s user base and services. Although studies detail strategies for scaling a platform’s user base, much emphasis is on platforms that exercise proprietary ownership over core platform components. This paper draws on the notion of value-driven lock-ins to understand how platforms scale in ecosystems where control of core components is distributed across multiple actors. To investigate how platform owners, operationalize value-driven lock-ins in scaling platforms in such contexts, we trace resource configurations that facilitate scaling of service innovation from an open API platform. Our findings suggest that a key focus in establishing value-driven lock-ins involves resource configurations that seek to reduce the cognitive distance between platform owners and distributed actors. Ensuring participation in such ecosystems requires trust aligned with progressive access to services.

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Aug 16th, 12:00 AM

Building a Platform's User-base: An Investigation of Value-driven Lock-ins in Digital Service Innovation

Digital platforms facilitate interactions across distinct groups of users, gaining value from the number of users adopting it through network effects. A key concern is how to scale the platform’s user base and services. Although studies detail strategies for scaling a platform’s user base, much emphasis is on platforms that exercise proprietary ownership over core platform components. This paper draws on the notion of value-driven lock-ins to understand how platforms scale in ecosystems where control of core components is distributed across multiple actors. To investigate how platform owners, operationalize value-driven lock-ins in scaling platforms in such contexts, we trace resource configurations that facilitate scaling of service innovation from an open API platform. Our findings suggest that a key focus in establishing value-driven lock-ins involves resource configurations that seek to reduce the cognitive distance between platform owners and distributed actors. Ensuring participation in such ecosystems requires trust aligned with progressive access to services.