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Start Date

16-8-2018 12:00 AM

Description

Common methods to collect data to perform cross-cultural studies, such as interviews or surveys, can be costly, thus, not scaling easily. Recently, studies have found evidence that data collected from location-based social networks (LBSNs) have the potential to revolutionize the study of urban societies. In this study, we investigate if preferences for beers shared in Untappd, an LBSN specialized in beer, reflect cultural differences. We explore an approach for identifying cultural similarities between groups of users considering preferences for beers. Using a large dataset of several cities in different countries worldwide, we found evidence that preferences for beers shared in Untappd reflect cultural differences that could be used to extract similarities between cultures, which could enable new services and applications.

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Aug 16th, 12:00 AM

Cheers to Untappd! Preferences for Beer Reflect Cultural Differences Around the World

Common methods to collect data to perform cross-cultural studies, such as interviews or surveys, can be costly, thus, not scaling easily. Recently, studies have found evidence that data collected from location-based social networks (LBSNs) have the potential to revolutionize the study of urban societies. In this study, we investigate if preferences for beers shared in Untappd, an LBSN specialized in beer, reflect cultural differences. We explore an approach for identifying cultural similarities between groups of users considering preferences for beers. Using a large dataset of several cities in different countries worldwide, we found evidence that preferences for beers shared in Untappd reflect cultural differences that could be used to extract similarities between cultures, which could enable new services and applications.