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Start Date

16-8-2018 12:00 AM

Description

Privacy provision guarantees and protection are crucially important in information intensive services such as online transactions. Although most studies have looked at privacy concerns in the past, they have inconsistent results leading to the privacy paradox. In the social peer to peer (p2p) payment app context, this paradox is pronounced as users seek to satisfy social needs they have on social media and fulfill private financial transactions. To understand this privacy paradox, we advance in this study that privacy concerns for users of social p2p payment app consist of two dimensions, namely: social and institutional. Based on this multidimensional view of privacy concerns, we develop a conceptual model to explain users’ continuous engagement in social p2p mobile payment app such as Venmo. We discuss the implications of our conceptual model and outline future efforts to validate the model. \ \ Keywords: Privacy paradox, institutional privacy concerns, social privacy concerns, mobile payment, continuous engagement, risk, control

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Aug 16th, 12:00 AM

A Conceptual Model to Understand Privacy Concerns in a Social P2P Payment App

Privacy provision guarantees and protection are crucially important in information intensive services such as online transactions. Although most studies have looked at privacy concerns in the past, they have inconsistent results leading to the privacy paradox. In the social peer to peer (p2p) payment app context, this paradox is pronounced as users seek to satisfy social needs they have on social media and fulfill private financial transactions. To understand this privacy paradox, we advance in this study that privacy concerns for users of social p2p payment app consist of two dimensions, namely: social and institutional. Based on this multidimensional view of privacy concerns, we develop a conceptual model to explain users’ continuous engagement in social p2p mobile payment app such as Venmo. We discuss the implications of our conceptual model and outline future efforts to validate the model. \ \ Keywords: Privacy paradox, institutional privacy concerns, social privacy concerns, mobile payment, continuous engagement, risk, control