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Start Date

16-8-2018 12:00 AM

Description

In view of the increasing importance of mobile technologies applied in the healthcare industry to promote healthy behaviors and prevent illnesses, examining the factors that influence individuals’ routine use of those emerging technologies is imperative. This study is designed to explore the relationships among health promotion expectancy, disease prevention expectancy, regulatory focus, and routine use intention of mobile health (mHealth) services based on expectancy and regulatory focus theories. Findings reveal that health promotion expectancy has a stronger effect on individuals’ routine use intention than disease prevention expectancy. In addition, promotion focus exerts a moderating effect on the relationship between health promotion expectancy and routine use intention. The contributions and implications for theory and practice are discussed. \ \ Keywords \ \ Performance expectancy, regulatory focus, promotion focus, prevention focus, mobile health, mHealth, routine use intention. \

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Aug 16th, 12:00 AM

Routine Use of Mobile Health Services: Promotion or Prevention

In view of the increasing importance of mobile technologies applied in the healthcare industry to promote healthy behaviors and prevent illnesses, examining the factors that influence individuals’ routine use of those emerging technologies is imperative. This study is designed to explore the relationships among health promotion expectancy, disease prevention expectancy, regulatory focus, and routine use intention of mobile health (mHealth) services based on expectancy and regulatory focus theories. Findings reveal that health promotion expectancy has a stronger effect on individuals’ routine use intention than disease prevention expectancy. In addition, promotion focus exerts a moderating effect on the relationship between health promotion expectancy and routine use intention. The contributions and implications for theory and practice are discussed. \ \ Keywords \ \ Performance expectancy, regulatory focus, promotion focus, prevention focus, mobile health, mHealth, routine use intention. \