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Start Date

16-8-2018 12:00 AM

Description

The objective of this paper is to identify the most important issues in employer branding that make companies attractive to information technology talents, specifically in transition economies, viz. economies or countries that are in the long process of moving from a planned economy to a market-driven economy. We report on a survey in Poland, and based on 127 responses and exploratory factor analysis, we show what seem to be the important issues in employer branding in this transition economy. We also compare our findings with previously published finding from studies conducted in mature economies. Furthermore, we propose signaling theory as a possible explanatory context for employer branding in transition economies.

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Aug 16th, 12:00 AM

What Attracts the Best Information Technology Talents? Employer Branding in Transition Economies

The objective of this paper is to identify the most important issues in employer branding that make companies attractive to information technology talents, specifically in transition economies, viz. economies or countries that are in the long process of moving from a planned economy to a market-driven economy. We report on a survey in Poland, and based on 127 responses and exploratory factor analysis, we show what seem to be the important issues in employer branding in this transition economy. We also compare our findings with previously published finding from studies conducted in mature economies. Furthermore, we propose signaling theory as a possible explanatory context for employer branding in transition economies.