\
 

Exploring Business Value through Big Data Analytics (BDA) Technology

Kalyan Prasad Agrawal, Chandragupt Institute of Management Patna

Description

Big Data Analytics (BDA) initiatives that create business value are a major focus for many organizations. While academics often express BDA success in terms of process outcomes, some argue that the organizational outcomes perspective of BDA success held by many practitioners is clearer, where BDA success is tied to its impact on organizational performance. This study proposes an integrated model that incorporates both perspectives, in which the business value of BDA is the dependent variable and effective BDA process implementation is an important antecedent. This study also proposes that two contextual factors, top management support and organizational culture, are positively related to business value. This research also discusses key BDA barriers as well as benefits that could influence top management support of BDA, BDA process implementation, and indirectly business value.

 
Aug 16th, 12:00 AM

Exploring Business Value through Big Data Analytics (BDA) Technology

Big Data Analytics (BDA) initiatives that create business value are a major focus for many organizations. While academics often express BDA success in terms of process outcomes, some argue that the organizational outcomes perspective of BDA success held by many practitioners is clearer, where BDA success is tied to its impact on organizational performance. This study proposes an integrated model that incorporates both perspectives, in which the business value of BDA is the dependent variable and effective BDA process implementation is an important antecedent. This study also proposes that two contextual factors, top management support and organizational culture, are positively related to business value. This research also discusses key BDA barriers as well as benefits that could influence top management support of BDA, BDA process implementation, and indirectly business value.