AIS Electronic Library (AISeL) - AMCIS 2016 Proceedings: The Impact of Individual Privacy and Personalization on Online Buying Behavior: An Experimental Study

Technology Research, Education, and Opinion (TREO) Talk Sessions

Event Title

The Impact of Individual Privacy and Personalization on Online Buying Behavior: An Experimental Study

Presenter Information

Start Date

11-8-2016

Recommended Citation

Priyadharshini, Kanishka, "The Impact of Individual Privacy and Personalization on Online Buying Behavior: An Experimental Study" (2016). AMCIS 2016 Proceedings. 56.
https://aisel.aisnet.org/amcis2016/TREO/Presentations/56

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Aug 11th, 12:00 AM

The Impact of Individual Privacy and Personalization on Online Buying Behavior: An Experimental Study

AMCIS 2016 Proceedings

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