Start Date
11-8-2016
Description
Research in the topic of online auction has consistently found heterogeneities across online bidders. Online bidders that employed different strategies reportedly received different bidder surpluses and had different levels of winning likelihood. Despite such findings, no research, best to our knowledge, examined how a bidding strategy influence effectiveness of others. The current study proposed research models that help predict the type of winning strategy an auction will receive. A sample of 4,023 bidders from 517 iPad auctions on eBay was classified by using a cluster analysis and its results were later used to test logistic regression models. The finding indicated that some bidding strategies such as evaluators are not a significant detriment to the success of other bidder classes. Other bidder types (i.e. opportunists, sip & dippers, and participators) have varying impacts on the success of their counterparts. Implications of findings will be discussed at the conference.
Recommended Citation
Muthitacharoen, Achita, "Understanding the Interdependencies between Bidding Strategies in Online Auction" (2016). AMCIS 2016 Proceedings. 22.
https://aisel.aisnet.org/amcis2016/DigitalComm/Presentations/22
Understanding the Interdependencies between Bidding Strategies in Online Auction
Research in the topic of online auction has consistently found heterogeneities across online bidders. Online bidders that employed different strategies reportedly received different bidder surpluses and had different levels of winning likelihood. Despite such findings, no research, best to our knowledge, examined how a bidding strategy influence effectiveness of others. The current study proposed research models that help predict the type of winning strategy an auction will receive. A sample of 4,023 bidders from 517 iPad auctions on eBay was classified by using a cluster analysis and its results were later used to test logistic regression models. The finding indicated that some bidding strategies such as evaluators are not a significant detriment to the success of other bidder classes. Other bidder types (i.e. opportunists, sip & dippers, and participators) have varying impacts on the success of their counterparts. Implications of findings will be discussed at the conference.