Start Date

11-8-2016

Description

The use of sports analytics has provided fans with a new experience while leading a revolution for sports organizations and teams. Even though it is clear that sports analytics can be beneficial, a massive resistance to sports analytics has been reported from coaches and managers in sports teams or organizations. The purpose of this paper is to find the nature of resistance to sports analytics in professional sports organizations. This study employs a content analysis of magazines and newspapers covering professional sports and business analytics. The views and remarks of coaches and managers on sports analytics are collected and coded to find out the nature of resistance.

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Aug 11th, 12:00 AM

A CONTENT ANALYSIS OF SPORTS ANALYTICS RESISTANCE

The use of sports analytics has provided fans with a new experience while leading a revolution for sports organizations and teams. Even though it is clear that sports analytics can be beneficial, a massive resistance to sports analytics has been reported from coaches and managers in sports teams or organizations. The purpose of this paper is to find the nature of resistance to sports analytics in professional sports organizations. This study employs a content analysis of magazines and newspapers covering professional sports and business analytics. The views and remarks of coaches and managers on sports analytics are collected and coded to find out the nature of resistance.