Description
In order to overcome the lack of transparency of the SaaS market, electronic marketplaces (EMs) emerge in practice. To the best of our knowledge, only little research has been carried out in this specific domain. As it is of outmost importance to understand the value offerings, the goal of this paper is to develop a typology of EMs considering the value proposition and other differentiating characteristics. An explorative multiple case study approach is employed analyzing 17 cases utilizing publically available data. We propose a five-step-typology, in particular: (1) Catalogue Listing, (2) Transaction-oriented Catalogue, (3) All-in-One Marketplace, (4) Development Platform Marketing Channel and (5) Industry Collaboration Development Platform. In addition, we analyze and discuss the general market situation of EMs for B2B SaaS applications. Based on our findings, we derive implications for practice and identify potential for further research.
Recommended Citation
Hahn, Christopher; Röher, Dennis; and Zarnekow, Rüdiger, "A value proposition oriented typology of electronic marketplaces for B2B SaaS applications" (2015). AMCIS 2015 Proceedings. 22.
https://aisel.aisnet.org/amcis2015/e-Biz/GeneralPresentations/22
A value proposition oriented typology of electronic marketplaces for B2B SaaS applications
In order to overcome the lack of transparency of the SaaS market, electronic marketplaces (EMs) emerge in practice. To the best of our knowledge, only little research has been carried out in this specific domain. As it is of outmost importance to understand the value offerings, the goal of this paper is to develop a typology of EMs considering the value proposition and other differentiating characteristics. An explorative multiple case study approach is employed analyzing 17 cases utilizing publically available data. We propose a five-step-typology, in particular: (1) Catalogue Listing, (2) Transaction-oriented Catalogue, (3) All-in-One Marketplace, (4) Development Platform Marketing Channel and (5) Industry Collaboration Development Platform. In addition, we analyze and discuss the general market situation of EMs for B2B SaaS applications. Based on our findings, we derive implications for practice and identify potential for further research.