Description
This research investigates how information and material distortions affect the inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.
Recommended Citation
Ayala, Cesar; Burke, Gerard; Dick, Geoff; and Mackelprang, Alan, "The Effects of Bullwhip on Item Level Performance" (2015). AMCIS 2015 Proceedings. 10.
https://aisel.aisnet.org/amcis2015/e-Biz/GeneralPresentations/10
The Effects of Bullwhip on Item Level Performance
This research investigates how information and material distortions affect the inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.