Description
Measuring the impact of user experience on growth and return on investment is essential in making a business case for developing or redesigning websites in a company. Thus, examining factors that can impact the return on investment of web design are of great importance to companies. In this paper, we develop a basic model to provide a scientific framework for predicting the business value of web design. We test our model via an experiment using an actual live website in a Fortune 500 company.
Recommended Citation
Djamasbi, Soussan; Li, Wanbin; Traietti, Mark; Tran, Lan Chi Thi; Valcour, Victoria; Wyatt, John; and Yuan, Fangwen, "Web Experience and Growth" (2015). AMCIS 2015 Proceedings. 5.
https://aisel.aisnet.org/amcis2015/HCI/GeneralPresentations/5
Web Experience and Growth
Measuring the impact of user experience on growth and return on investment is essential in making a business case for developing or redesigning websites in a company. Thus, examining factors that can impact the return on investment of web design are of great importance to companies. In this paper, we develop a basic model to provide a scientific framework for predicting the business value of web design. We test our model via an experiment using an actual live website in a Fortune 500 company.