Co-Creation in Branding through Social Commerce: The Role of Social Support, Relationship Quality and Privacy Concerns

Presenter Information

Yichuan Wang
M. Hajli

Recommended Citation

Wang, Yichuan and Hajli, M., " Co-Creation in Branding through Social Commerce: The Role of Social Support, Relationship Quality and Privacy Concerns" (2014). AMCIS 2014 Proceedings. 2.
https://aisel.aisnet.org/amcis2014/VirtualCommunities/GeneralPresentations/2