Understanding Vendor Selection in Crowdsourcing Marketplace: A Matter of Vendor-Task Fit and Swift Trust

Presenter Information

Wenbo Guo
Detmar Straub
Pengzhu Zhang
Xiao Han

Recommended Citation

Guo, Wenbo; Straub, Detmar; Zhang, Pengzhu; and Han, Xiao, " Understanding Vendor Selection in Crowdsourcing Marketplace: A Matter of Vendor-Task Fit and Swift Trust" (2014). AMCIS 2014 Proceedings. 5.
https://aisel.aisnet.org/amcis2014/Posters/VirtualCommunities/5