Assessing Unobserved Heterogeneity in SEM Using REBUS-PLS: A Case of the Application of TAM to Social Media Adoption

Presenter Information

Samuel FOSSO WAMBA
Laura Trinchera

Recommended Citation

FOSSO WAMBA, Samuel and Trinchera, Laura, " Assessing Unobserved Heterogeneity in SEM Using REBUS-PLS: A Case of the Application of TAM to Social Media Adoption" (2014). AMCIS 2014 Proceedings. 2.
https://aisel.aisnet.org/amcis2014/AdoptionofIT/GeneralPresentations/2