Abstract
Service mining is a novel and interesting topic for service researches. This research investigates how to discover associated services based on the concept of service mining. The goal is to provide clues of marketing campaign among services to companies. Two-step mining approach is used to solve the problem of taking into account associated services simultaneously among certain domains. The first step is to discover service clusters based on different categories. The second step is to explore the associated services among various categories that were furnished by companies. This study attempts to apply our approach to services from Las Vegas hotels. The contributions of this research are (1) identifying similar services and (2) recommending appropriate associated services. Keywords: Service mining, service science, self-organization maps, association rule
Recommended Citation
Huang, Yao, "Correlated Services Investigation: Las Vegas" (2012). AMCIS 2012 Proceedings. 9.
https://aisel.aisnet.org/amcis2012/proceedings/EBusiness/9
Correlated Services Investigation: Las Vegas
Service mining is a novel and interesting topic for service researches. This research investigates how to discover associated services based on the concept of service mining. The goal is to provide clues of marketing campaign among services to companies. Two-step mining approach is used to solve the problem of taking into account associated services simultaneously among certain domains. The first step is to discover service clusters based on different categories. The second step is to explore the associated services among various categories that were furnished by companies. This study attempts to apply our approach to services from Las Vegas hotels. The contributions of this research are (1) identifying similar services and (2) recommending appropriate associated services. Keywords: Service mining, service science, self-organization maps, association rule