This research investigates the knowledge sourcing requirements of teams that implement novel IT projects. It then compares those requirements to the mainstream strategy proffered in the literature for knowledge reuse within project environments. Using a grounded theory approach, this research found that the knowledge sourcing requirements do not align with the mainstream strategy, which is based on a codification approach. Rather, the findings indicate the teams that implement novel IT projects rely primarily on a personalization strategy for sourcing complex, incipient, and sensitive knowledge and the Internet for sourcing simple knowledge. These teams generally did not use internal knowledge repositories to fulfill their knowledge sourcing needs.