In this article we analyze the changes that Information and Communication Technologies (ICT) are introducing in organizations, in men's work and in their personal and domestic sphere. We intend to see whether these changes consolidate or reaffirm hegemonic masculinity or whether the latter is being negotiated, diluted and transformed into other kinds of alternative masculinities. The article is based on the analysis of 25 semi-structured interviews of different profiles of men, and which are part of a wider study on use of time by men.