This paper reports the results of a study examining users’ perceptions of flow and outcomes in online shopping. Three characteristics of flow activities and six dimensions of flow are predicted to affect outcomes as measured by perceived usefulness, pleasure, and behavior intentions. Results show that flow affects all outcome measures. Implications for future research and practice are discussed.
Guo, Yi Maggie and Poole, Marshall Scott, "Will Flow Experience Lead to Better Outcomes in Online Shopping?" (2008). AMCIS 2008 Proceedings. 121.