Initially perceived to be a medium for amateur journalists and other individuals to share their knowledge, weblog appear to suddenly merge into the community building tool of choice for young people. This study explores this new use of weblog and how technology creates this new wave of social community by fulfilling the bloggers’ needs.
Kwai Fun, Rachael IP, "An Exploratory Study on how Weblog Technologies fit Virtual Community Members' Social Needs" (2005). AMCIS 2005 Proceedings. 484.