Mobile communication technologies are changing every aspect of the daily life, bringing new opportunities in many areas. This panel will address how service providers, organizations and users of mobile cellular services are substantially changing the way they operate as a result of the increasing availability of mobile broadband communication services. It will discuss whether these changes are positive or negative, or both. Topics that will be covered include the evolution of wireless personal area network (wPANs) systems and the third generation (3G) mobile standards, such as UMTS, the evolving business models for mobile operators offering 3G services, the implications for organizations and developing economies. General questions that will be addressed include: ? In the on-going blending of technology standards across industries and the emergence of network interconnectivity across wired and mobile platforms, what will be the social impact of unbounded mobility on the way people work? ? Considering the investments, risks and efforts related to deploying the mobile broadband technologies, will mobile operators need to re-define their current operating models? ? Which content and services should be created, managed, and delivered? What are the perceived killer applications (if any) that will meet users’ mobility needs? ? Can 3G services open new opportunities for developing economies by guaranteeing access to information and communication technologies to a larger population? ? What are the implications of the Chinese telecommunications industry and its government’s regulation on the rest of the wireless world with respect to 3G and possibly 4G?