Mobile applications have become an important strategic imperative to many leading enterprises. While the potential value and impact of enterprise mobility is understood, only little is known about the transformational capabilities of mobile applications. This research develops a conceptual multi-phase framework of mobile transformations by integrating the emerging literature on mobile business and enterprise transformation with best practice approaches employed in industry. The framework provides a basis for future mobile enterprise oriented studies, enhances our understanding of mobile application opportunities, and facilitates the development of appropriate mobility strategies.