With the advancement of group decision support systems (GDSS), facilitation has been regarded as one of the most important means in enhancing the outcome of group decisions. Many researchers have spent great efforts in creating useful methodologies and techniques to better support group facilitation. However, most of the research in the current literature deals more with facilitation targeted at a group-level than an individual level. With the increasingly available personalization techniques found in e-commerce, personalized facilitation seems to be a natural direction in group system facilitation research to deal with the needs of individual members for the overall gain of the group. In this paper, we address the needs for personalized facilitation in the context of the “EasyWinWin” framework in software requirements analysis by proposing a conceptual framework of personalized facilitation, developing a system architecture towards personalized facilitation and identifying key functions for a personalized facilitation system.