This paper proposes a new approach to strategic planning for e-commerce systems which incorporates a three stage "chain" analysis using value, supply and demand chain models. The resulting analysis can define the strategy and structure for an e-business enterprise with a robust approach to evolutionary e-business development and the management of change
Burn, Janice and Hackney, Raymond A., "Working on the Chain Gang - Adopting a SCM Approach to eBusiness Strategy" (2000). AMCIS 2000 Proceedings. 377.