Although the Internet is great for transferring information, transactions in Internet auctions have a greater information asymmetry than corresponding transactions in traditional environments because current auction market mechanisms allow the seller to remain anonymous and to easily change identities. Buyers must rely on the seller's description of a product and ability to deliver the product as promised. Internet auction environments make opportunistic behavior more attractive to sellers because the chance of detection and punishment is decreased. In this research, we examine auction data to see the effect of opportunism in the online auction environment.
Kauffman, Robert J. and Wood, Charles A., "Running up the Bid: Modeling Seller Opportunism in Internet Auctions" (2000). AMCIS 2000 Proceedings. 376.