This mini track position paper proposes a new paradigm for strategic planning for e-commerce systems (SPECS) and outlines the many issues that such an approach has to encompass. These include concepts such as virtual and electronic markets and the lifecycle of emarkets; supply chain management, value chains and exploiting virtual value chains; relationships within the market such as intermediaries and cybermediaries and value-based electronic market structures. All of these are pulled together in the SPECS framework and the problems of planning for and managing such e-commerce strategies reviewed.