The changing technological and business climate is making both industry and academic look for alternative ways to train business students in the information technology. Given the expense and inefficiencies involved in supporting separate training at various facilities that are often disconnected in purpose, the Applied Technology in Business (ATiB) Program with the School of Business at Oakland University makes both the corporate sponsors and the university share this “training burden” while students are still in school. This paper briefly talks about the program, its success thus far and the educational model it attempts to incorporate within the program.