The paper gives a very brief overview about pricing concepts for digitized information goods. The main part of this analysis is devoted to the explanation of the fact, that despite of the existence of these pricing concepts, the price for almost all web versions of newspapers equals zero. For this purpose we conducted an investigation, focused on expert interviews with the managers of Austrian online newspapers. The results of this study show why the price currently equals zero, how revenues for online newspapers may be achieved, and what the managers think about the theoretical pricing concepts.