This paper introduces a new construct, product complexity, to the research of transaction structure. Product complexity is a multidimensional construct, which is defined in terms of product transferability, product modularbility, and product information intensity. The majority of previous studies on transaction structure are based on the attributes of transactions, i.e., asset specificity, uncertainty, and frequency. This study adds a dimension of product properties to the research and opens up a new perspective.
Zhang, Aimao, "Product Complexity and Transaction Structure Selection" (2000). AMCIS 2000 Proceedings. 280.