Many scholars view the admittedly common tendency toward the coinage and use of “buzzwords” as regrettable and problematic for the information systems (IS) field. Here I suggest instead that the continuing “buzz” associated with IS signals not the field’s muddle- headedness, but rather its vitality and force as reflected in an ongoing cascade of technology-driven organizational innovations. Some buzzwords represent what has been termed organizing visions for information systems. Organizing visions arise to facilitate the development and diffusion of IS innovations across firms and industries. While their buzz is therefore important, their history nevertheless also presents us with a history of fuzzy IS types, with implications for research and practice alike.