Electronic Commerce (eCommerce) is becoming widely understood in the business-to-consumer market due to earlier market awareness and success stories like amazon.com. New challenges lie ahead to extend eCommerce business models. One area is the extension of simple eCommerce shop solutions to offer more integrated eBusiness solutions and include eServices (Plummer and Smith, 2000). While lacking required capabilities within one company, networks and alliances are becoming an attractive means to achieve that (Chisholm, 1998). A prerequisite to reap the potential benefits is to define an adequate business model that enables decision makers to decide upon these new opportunities. This paper proposes an initial framework for business models. It applies it to the area of eServices in eBusiness. It aims to provide both business executives and researchers with a means to facilitate the definition of new business models and to reduce uncertainty in eBusiness. Further research should focus on refining the framework and on providing design recommendations for business models. This will be achieved by focusing on in-depth case studies on the design and implementation of eServices.
Klueber, Rolan, "Business Model Design and Implementation for eServices" (2000). AMCIS 2000 Proceedings. 139.