I propose a microsociology of IT. It is a study of how a person interacts with IT, and how such an interaction may affect and mediate the social bonds and solidarity of people. I raise several issues in developing the microsociology. I identify different modes, namely the object mode and the medium mode, in which IT comes into touch with a person’s life. I also note the absence of the emotive aspect of a person-IT interaction in developing the microsociology. I propose a model of a person-IT interaction, an attunement model, to explain a micro level interaction between a person and the technology. I also propose that the attuned interaction between a person and IT result in an extended self and that such an extended self fundamentally transform the social bonds and solidarity of the human society.
Juhn, Sunghyun, "Information Technology, Attunement, and the Extended Self: A Monologue on the Microsociology of Information Technology" (1999). AMCIS 1999 Proceedings. 56.