This paper describes an exploratory, comparative case study of the perceived problems associated with managing distributed organizational web sites. The study has three goals. First, the study seeks to compare problems, goals and external stimuli experienced by web managers in centralized and decentralized IT support units. Second, the study seeks to investigate the unit level contextual factors important to understanding differences in these constructs. Finally, the study will evaluate the usefulness of a modified goal theory as a framework for studying individual's perceptions of IT related problems. The researcher will employ semi-structured interviews across twelve individual level cases.