Electronic commerce—especially online shopping—creates radical changes in the value chain of various businesses. These changes emerged not only because of the new technology but also because of the willingness of customers to use the Internet for commercial transactions. This paper describes intentions of households in the urban area of Vienna, Austria, to shop online. Additionally it identifies major reasons for the possible disintermediation of retailers.
Brandtweiner, Roman, "Risks and Challenges for Retailers: The Value Chain Transformation-A European Perspective" (1998). AMCIS 1998 Proceedings. 96.