Higher education is on the brink of a major transformation: from real to virtual campuses, from same place, same time education to different place, different time education. Quoting from a recent Coopers & Lybrand LLP report “the education industry may be on the verge of a transformation similar to what has occurred in the health care industry over the past decade. Every institution has the potential to gain or lose and, for some, dramatic action will be required just to stay in place." The question is: what actions should Higher Education institutions take to “ live long and prosper” in this new environment? The key thrust of this panel is that different paradigms may be needed for different institutions and even to different market segments of the same institution. Two main paradigms will be presented and discussed by the members of the panel: post- industrial (mass customization) and artisan (tailor made ).